How the Wicked Film Marketing Took the World by Storm

Just like the hit song ‘popular’ the Wicked film has taken the world by storm breaking global box office records. Over 65 million people have seen the musical in more than 100 cities across 16 countries. This made the film’s success almost certain. But the brilliant marketing team that contributed to the film’s popularity also […]

The Benefits of Working with a Marketing Agency

As we gear towards the end of 2024, we reflect on a busy year where no two days have ever felt the same. In a way, that’s how we know we’re fulfilling the role of an engaged and reactive marketing agency. As a partner to various businesses of size and sector, we define our work […]

Uses of Artificial Intelligence in Marketing

Artificial intelligence is perhaps the most discussed developing technology in recent times. Platforms like ChatGPT are popular, with OpenAI’s chatbot now placing in the top ten most visited websites worldwide. The technology is said to have applications across a wide range of industries, but what are the potential uses of artificial intelligence in marketing? Here’s […]

Online Marketing vs Offline Marketing

Online marketing methods can provide great opportunities. They give access to a large audience at a low cost. However, this does not mean that marketers should reject offline marketing outright. Offline campaigns can have a stronger impact on target audiences. They can increase brand awareness more effectively than digital marketing alone. Here’s our guide to […]

Star-Studded Event Launches Memoir by Football Legend

Famous faces from the world of football were among the numerous stars who attended the official launch of a gripping new book by former footballer Neil ‘Razor’ Ruddock. Sporting stars and celebrities, including Jamie Redknapp, Frank and Christine Lampard and Tom Skinner were among the well-known names who attended the lavish launch of the Neil […]