Storytelling doesn’t just belong in media and fiction. It can also be a valuable tool in devising your marketing campaign. Telling a story through advertising makes your campaign eye-catching, memorable, and successfully unique.  What is storytelling in marketing?  Storytelling in marketing involves selling your product or service using a narrative structure, rather than the facts […]

Point of Sale (POS) marketing is an effective in-person marketing tool, bringing in more footfall, sales, and brand-recognition to your business. In this article we go over everything you need to know to incorporate POS into your marketing strategy What does POS mean in marketing? Point of Sale marketing involves a physical promotion board, leaflet, […]

Whether you are in the early stages of developing your business or are a substantial company hoping to maximise your profits, it is essential to consider your marketing strategy. Successful marketing strategies are the most effective way to attract new customers and present your business as modern and professional. If you do not have the […]

Search engine optimisation (SEO) can sometimes be an overlooked strategy when devising your marketing campaign. If you spend time and effort on SEO, you can boost your organic traffic and online visibility. This can lead to more sales and profit. SEO can be complex as it involves closely monitoring fluctuating trends. Google uses over 200 […]

Soprano superstar Faryl Smith announced she has joined the GIANT Talent team, as the award-winning singer seeks new opportunities in her celebrated career. The professional partnership hits the right note as the singing sensation teams up with industry-leading marketing and PR agency GIANT, which is based in the performer’s home county of Northamptonshire. Faryl is […]