Soprano superstar Faryl Smith announced she has joined the GIANT Talent team, as the award-winning singer seeks new opportunities in her celebrated career. The professional partnership hits the right note as the singing sensation teams up with industry-leading marketing and PR agency GIANT, which is based in the performer’s home county of Northamptonshire. Faryl is […]

What is direct mail? Direct mail is business advertising in the form of physical letters or brochures which are posted directly to prospective customers. They can range from creative and complex designs to simple adverts that are cost effective and can effectively increase brand awareness. Direct mail typically contains brief information about your product or […]

Whenever you are writing content, and whoever the target audience, business or consumer, it’s crucial copy is engaging, easy to read and makes an impact. Just as a headline in a news story is the hook to draw in the reader, it’s equally important to keep copy for websites or other communication channels, compelling, concise […]

Digital marketing is a fast-paced and changing field, designed to meet the needs of both businesses and consumers. As the digital age grows, we see quick advances in technology. There is also a greater need for faster solutions to the daily challenges that consumers and businesses face. Therefore, this generation of marketeers must stay on […]

In the fast-changing world of B2B marketing, video content has become a strong tool. It helps engage clients and build trust. Video, unlike static content, can captivate audiences while getting across complex information in an easily digestible format. Some key benefits of reviewing or starting your B2B video marketing strategy include: Boosting engagement and retention […]