Search engine optimisation (SEO) can sometimes be an overlooked strategy when devising your marketing campaign. If you spend time and effort on SEO, you can boost your organic traffic and online visibility. This can lead to more sales and profit. SEO can be complex as it involves closely monitoring fluctuating trends. Google uses over 200 […]
Soprano superstar Faryl Smith announced she has joined the GIANT Talent team, as the award-winning singer seeks new opportunities in her celebrated career. The professional partnership hits the right note as the singing sensation teams up with industry-leading marketing and PR agency GIANT, which is based in the performer’s home county of Northamptonshire. Faryl is […]
Direct mail is a way for businesses to advertise. It includes physical letters or brochures sent directly to potential customers. They can range from creative and complex designs to simple adverts that are cost effective and can effectively increase brand awareness. Direct mail typically contains brief information about your product or service, contact details, and […]
When you write content, no matter who your audience is, it’s important that your copy is engaging. It should also be easy to read and make an impact. A headline in a news story grabs the reader’s attention. Similarly, website copy and other messages should be interesting, clear, and full of content. These basics should […]
Digital marketing is a fast-paced and changing field, designed to meet the needs of both businesses and consumers. As the digital age grows, we see quick advances in technology. There is also a greater need for faster solutions to the daily challenges that consumers and businesses face. Therefore, this generation of marketeers must stay on […]
