Our Brief
We were instructed with helping to grow and nurture this booming babywearing business’ brand identity.
Amawrap, a start-up sling seller tasked Rocket with refreshing and modernising its brand personality. This project would require pristine product packaging, eye-catching exhibition displays and a range of captivating collateral.
From our experience in both the Baby and Parenting sector, we knew we had the formula for success.
From the very early stages of our logo development, Rocket explored the benefits of babywearing, wanting to highlight the bonding between parent and child. Partnering a fine illustration with a soft olive green, we helped launch Amawrap’s unique and organic colour palette.
With the addition of the new strapline ‘Free to Roam’, Amawrap’s aspiration was born, allowing parents to go about their day freely with their child securely attached, learning and developing at their side.
Our packaging project was just as exciting to complete. With the slings being made out of 100% cotton, we wanted to highlight the softness of this material through a die-cut shape in the logo, creating a perfect peek-a-boo effect. With new arrivals on the way, both patterned and printed, we ensured the packaging’s neutral textured tones could compliment any coloured carrier.
Our work didn’t stop there either.
The client needed a show-stopping exhibition stand that would draw in potential customers and business partners. With a clean and colourful backdrop, the striking stand has seen endless enquiries at events big and small.
