Enriching space, crafting bespoke solutions to maximise true potential

GIANT has built an enviable relationship with a local nationwide furniture manufacturer, known for being an industry-leader in its quality and innovation, the Frem Group.

Ahead of the curve when it comes to bespoke furnishings, this client relies on GIANT to deliver collateral that’s equally contemporary in look and finish as their locally designed and manufactured products.

Requiring a range of standout materials, produced “just in time” for London’s esteemed Clerkenwell Design Week, a pivotal point in the furniture community’s calendar, Frem trusted GIANT to turn their late arriving brief into a show-stopping brochure – one that would turn heads and drive sales.

Amongst its many prominent peers within the industry, this designer brochure needed a real eye for detail, a high level of finish to reflect Frem’s own craftsmanship.

The Solution

Having already a firm hand refreshing Frem’s visual identity and bringing their branded material and modern iconography to life, GIANT had a head start when it came to channeling Frem’s vision.

Architects of pagination, we collaborated with the client throughout to ensure messaging was dispersed amongst the brochure, whilst pushing the products to the very forefront.

All this, plus the print was always considered throughout with carefully managed printer liaison, and a consideration for the feel of the final piece.


Placing emphasis on a sleek, clean and minimalist design, the brochure seamlessly blends form and function, just like Frem’s furniture.

With an uncoated finish, the brochure was textured to the touch, giving the brochure a sharper on-trend look and allowing the products to pop from the page.

Given the tight timeframe and turnaround, the client praised GIANT’s service with brochures going down a storm amongst clients and customers all round.

Don’t just take our word for it,
here’s what our client’s have to say…

“To get a brochure created, from concept to creation, to print ready in less than a week is admirable, and you guys did it twice! Plus, you designed new icons, photoshopped images and created a totally new brochure which we had not even considered possible as part of our printed literature pack.”

Paula Marshall
Group Marketing Manager
Frem Group