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The Brief

A union of minds. A new concept in the fitness arena. A healthy new direction for the use of gymnastic training.

In the crowded wellness arena, there are plenty of products, training techniques and establishments promising to be the next big thing. As we all know, this is rarely true.

Gymnasta is a concept that takes the techniques originally used in military training in the 1800’s, pairs them with state of the art equipment in an ultra-modern and secure environment.

Our brief. Short and simple. Design an identity to best demonstrate this revolution in fitness.

The Results

Our designers were fit and ready for this challenge.

A range of concepts were produced without breaking too much of a sweat and there were certainly no tears when they were shown to the client.

We used our skills and experience in both retail and the fitness arenas to pull together this well worked out branding.

The team also pulled together a range of ideas for both the exterior frontages and interior fit out for this new project.

We look forward to seeing it in the flesh.

We have the apparatus to bring fit brands to life. GIANT