Client: Apertus Group
Project: Brand Refresh & Website Relaunch
Goal: To refresh the Apertus Group brand with an updated logo and launch a modern, high-performing website.
Actions:
– Delivered a refined, professional update to the existing logo, giving it a cleaner, more contemporary look while maintaining brand recognition.
– Designed and developed a new website focused on usability, performance, and visual consistency.
– Optimised the site to improve desktop Core Web Vitals—enhancing loading speed, interactivity, and visual stability.
Results:
– Visuals of the updated branding
– Desktop and mobile core web vitals metrics – 100/100 for best practices and SEO
– Website health score metric – 95/100 compared to 76/100 for the industry standard
Benefit: A refreshed, credible digital presence that aligns with Apertus Group’s growth and positioning in the procurement industry.
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