Asiana who had recently purchased the Japanese range, came to Rocket and presented a challenge to refresh the packaging of its current trade product range. The aim was to meet customer perceived expectations and stand-out in its new competitive retail environment.

The Rocket Team had to carefully blend the original heritage of the brand but bring the image up to today’s appeal.

Rocket is really a true heavy weight in retail packaging where image is critical.

Spicing things up. Rocket