Intu Beaty Lab

Our Brief
Beauty Lab required a fresh new look, building on previous events.
Showcasing latest products, advanced skincare and techniques to help customers look and feel great.
The event had to deliver a higher percentage of male participants upon the previous year.
Raising awareness of the newly increased beauty offering at intu Bromley was key and retailer involvement essential.
The activity also had to adhere to the client’s brand requirements of delivering genuine moments of surprise, delight and joy.

The Solution
Rocket identified retailers who could offer complimentary sessions on make-up, hair, nails, consultations and male grooming.
These sessions were offered as appointments and available to pre-book online.
To entertain guests in the waiting area, Rocket sourced and provided tablets with make-up and nail apps downloaded on them.

10 Retailers participated.
80%+ of appointments were pre-booked online, smashing the target of 70%.
400+ people attended.
A variety of treatments available to men, ensured there was a massive 700% increase in attendance upon previous year.