Whenever you are writing content, and whoever the target audience, business or consumer, it’s crucial copy is engaging, easy to read and makes an impact.

Just as a headline in a news story is the hook to draw in the reader, it’s equally important to keep copy for websites or other communication channels, compelling, concise and content rich.

These basics should form the foundation for any article, blog or knowledge sharing piece whether it is copy for websites, social media or blog posts, the fundamentals remain the same.

When considering B2B vs B2C copywriting, it should never be underestimated the specialist skills required to deliver competent, comprehensive copywriting services. Therefore, enlisting the copywriting services of an experienced B2C copywriter, who should equally be adept at B2B copywriting, is paramount, especially if your business, product, services or offering are to be elevated by search engines, raising rankings.

As AI and its increasing use within the world of work and beyond remains a topic of debate, it is worth noting that while it has its uses, nothing can compare to the original creativity of a B2C copywriter or wordsmith crafting B2B copy tailored to target audiences.

What are the differences between B2B and B2C?

To the uninitiated, B2B means business to business and B2C means business to consumer. The audiences targeted by B2B copywriting are different from the audience a B2C copywriter will be appealing to with their crafted content.

When it comes to successful, impactful marketing it’s vital to differentiate, when it comes to copywriting, who you are talking to, people i.e. consumers or organisations i.e. businesses.

Tailoring bespoke B2B vs B2C copywriting is a specialist skill in itself and the power or words should not be underestimated. This is why it’s crucial to enlist experts in their field for website copywriting services or creating copy for a blog post or social media.

This will ensure copy for websites will be optimised appropriately for search engines, a key consideration as companies constantly compete for higher rankings online to showcase services or products.

Knowing who to target and how to tailor copywriting

Whether targeting businesses via B2B copywriting or consumers, who will be targeted by a specialist B2C copywriter, words matter as does the tone when speaking to an assigned audience.

It’s important to differentiate between the two and a professional who specialises in B2B writing will be adept at what tone and voice to utilise when speaking to a business audience, just as a competent copywriter creating B2C copy will have the skills to craft compelling copy aimed at capturing the attention of consumers converting purchases in the process.

When creating B2B content the approach tends to be a more professional, formal tone whereas B2C copy will be more personal, informal aimed at guiding a person, an individual in the purchasing process.

Therefore, tailoring copy authentically and appropriately is key, whichever audience a professional copywriter has set in their sights. As B2B sales traditionally take longer than a consumer’s decision to buy, the copywriting content will be reflected in the marketing approach with B2B copywriting content typically being more detailed and information heavy.

Whereas a B2C copywriter will take a lighter approach, producing shorter content with a more conversational tone to better resonate with the consumer.

Engagement is always the main goal when it comes to B2B vs B2C copywriting and whichever audience is the target, they will want to gain trust, demonstrate knowledge and also be authentic – which is where competent, capable copywriting services are invaluable.

Ready to take your copywriting to the next level with GIANT? Contact our team today by calling 01604 250900 or emailing to info@gogiant.co.uk.