Copywriters are the key to securing a strong brand tone and creating compelling written materials for your business. Copy is text that is used in a marketing or promotional context, often encouraging the reader to do something. Outsourced copywriting can ensure your business’ copy is consistent, engaging, and optimised.
What is copywriting work?
Copywriting is the process of producing written materials for business marketing. This can include writing for:
- Web pages
- Blogs
- Newsletters
- Packaging
- Product descriptions
- Signage
- Social media
- And more
Copywriters create content that is original, consistent with the brand style, and easy to understand. This means the copy appeals to the business’ target audience and clearly communicates the message they want to convey.
What do copywriting services include?
Alongside writing, creating copy involves other tasks. This includes research, editing, formatting, proofreading, and search engine optimisation (SEO).
In digital marketing, SEO copywriting services allow your web content to be easily accessible and become more popular on search results. For example, a website copywriter can analyse competitors, commonly searched topics, and undertake keyword research to formulate their writing strategy.
Benefits of outsourced copywriting
Outsourced marketing can help you create a cohesive brand identity designed around your target audience. Outsourced copywriters work with several brands across a range of industries. This means they can adjust their tone, language and voice depending on the client and format.
A law firm may want formal and straight-forward copy that highlights the company as professional and reliable. It can also show that the business doesn’t use complicated jargon with their clients, making them more approachable.
Conversely, a toy brand may choose to use an upbeat tone with playful language or emojis to reflect the fun toys they are selling. This will also appeal more to a younger audience.
Newsletters, blogs and social media all require businesses to produce and distribute content regularly. With outsourced services, an agency can develop a marketing plan that ensures copy always goes out on time. Furthermore, they can assess when it may be time to update older copy and rewrite it accordingly.
At GIANT, we provide a wide range of copywriting services for businesses of all kinds. For more information, email us at info@gogiant.co.uk or call 01604 250900.
