SEO (or Search Engine Optimisation) is adapting websites in order to influence visibility in search engine results pages. Basically, higher spots on results pages attract more traffic. Standing out to reach the top spot is certainly not easy. In attempting this, we examined these common optimisation mistakes: Slow sites Above all, faster sites are favoured […]

When it comes to breaking boundaries, Channel 4 is often at the forefront of televisual change. The network’s most recent brand identity update is no different and puts them as a trailblazer of design. The whole refresh intends to unite the network’s sub-channel and achieve a consistent and cohesive brand identity. With multiple channels available, […]

B2B Marketing – Digital? Social? Snackable content? Omni-channel? First of all, is it being transformed by new mediums and channels with fantastic buzzwords for names? Almost all marketers are lost in a world of fanciful words and theories. A life where ‘cultivating disruption’ and being ‘emotionally rooted’ within a ‘social landscape’ are words that slip […]

Micro-interactions are everywhere online and though you may not be aware of them, you’re engaging in micro-interactions all the time. To the average social media user, an example of a microinteraction is double tapping a picture on Instagram and the white heart popping up. Usually we take this subtle type of engagement as a given, […]

The Great British Bake Off has returned to our TV screens and it’s more popular and more addictive than ever. If a hashtag could sell like hot cakes, it would be the hashtag #GBBO. This Tuesday, we saw biscuit bedlam with foodie followers sharing and engaging with their favourite brands. With cake confections and Danish […]