The Rocket events team have another glittering awards ceremony in the goodie bag. From the initial elusive invite that capured immediate intrigue, to an immaculate arrangement of an arsenal of artists the night went without hitch. Covering off every detail, from well greeted guest lists to meticulolus H&S, we ensure less eventful and more event fuel. […]
To rebrand or not to rebrand, that is not the question. Branding should be a keystone of your strategy. It is how your business can command real ownership of a powerful, pertinent and unparalleled market status that delivers measurable commercial impact. When it comes to a company or product, branding isn’t just one thing, it […]
When Pokémon Go released in July 2016, the full potential of the scale and impact that augmented reality applications could have on our smartphones was realised. Within a week it had already been downloaded over 15 million times and was a global phenomenon. But this was just the start for Augmented Reality. Fast-forward to September […]
I started my work experience at Rocket a mere month ago. I was hoping to learn and develop my marketing and industry skills from a group of experienced professionals. Fresh out of my second year studying at business at Bournemouth University, I was eager to see what career my degree would take me to. However, […]
Responsive marketing is an art form in today’s landscape, and the successful campaigns can easily go viral. The technique involves latching onto a current event or trending story to create a relevant piece of content that ties the brand to the event. One champion brand that seems to have mastered the concept is IKEA. Over […]
