Client: MI Transport
Goal: To refresh the brand with an updated logo and launch a modern, high-performing website. Build and maintain valuable customer connections through impactful and consistent representations of the brand.
Actions:
– Delivered a refined, professional update to the existing logo, giving it a cleaner, more contemporary look while maintaining brand recognition.
– Designed and developed an engaging new website focused on usability, performance, and visual consistency.
– Optimised the site to improve desktop Core Web Vitals—enhancing loading speed, interactivity, and visual stability.
– Continuously promoting branding, services, company values, and industry best practices through creative and meaningful content targeted towards current and potential clients.
– Designing and collating a diverse range of unified marketing materials for client including business cards, Flyers, POS Banners, Vehicle Livery, and more that support in lead generation.
Results:
– Dynamic and impactful visuals of the updated branding
– Desktop and mobile core web vitals metrics – 92+ for SEO and best practices metrics
– Website health score metric – 90/100 compared to 77/100 for the industry standard
– Trusted brand and company representations and values leading to loyal customers, brand salience and positive business reputation
Benefit: A refreshed and credible physical and digital presence that aligns with MI Transport’s growth and positioning within the logistics industry.