In the fast-changing world of B2B marketing, video content has become a strong tool. It helps engage clients and build trust. Video, unlike static content, can captivate audiences while getting across complex information in an easily digestible format.

Some key benefits of reviewing or starting your B2B video marketing strategy include:

Boosting engagement and retention

Video content is usually more engaging than text or images. Video marketing research shows that 95% of a message is retained when it is delivered through video, compared to just 10% when reading text. For B2B marketers, this means a message is more likely to be remembered. This could be a product demo, a customer testimonial, or a thought leadership piece.

Enhancing trust and credibility

B2B video marketing

Building trust is essential in B2B relationships, where purchasing decisions often involve significant investment and risk. A video format lets you show your skills. It gives clear insights into your company.

You can also show real-life examples of your product or service. Testimonials and behind-the-scenes content can humanise your brand, fostering deeper connections with potential clients.

Improving SEO and reach

Search engines prioritise video content, especially on platforms like YouTube, which increasingly doubles as a search engine. Optimised video content can improve a site’s ranking and attract organic traffic through SEO. Additionally, videos are highly shareable, amplifying your reach across social media platforms.

Simplifying complex concepts

B2B marketing solutions often involve intricate products or services. Explainer videos and animations can break down these complexities into visually appealing and straightforward narratives, helping prospects understand your value proposition quickly.

Driving conversions

Video can significantly influence purchasing decisions. According to studies, 70% of B2B buyers watch videos during the decision-making process. A well-placed video can guide them down the sales funnel, driving conversions.

To improve your B2B marketing with great video content, contact GIANT. We offer creative, professional, and effective video marketing services to help your business grow!