As we gear towards the end of 2024, we reflect on a busy year where no two days have ever felt the same. In a way, that’s how we know we’re fulfilling the role of an engaged and reactive marketing agency.

As a partner to various businesses of size and sector, we define our work by our clients’ everchanging demands and business goals. It’s our clients who reap the benefits of working with a marketing agency, especially a full-service agency with all the tools at its disposal to create a comprehensive strategic approach.

With a range of services varying from online marketing and social media strategy, to proactive PR and creative design, having access to such expertise and services brings a fresh tuned-in perspective to your marketing.

Evaluate your Existing Approach to Marketing

New Year, New You?!

How many times have we heard that? Is it something you would say or maybe feel about your marketing and communications?

Marketing is often considered an “umbrella” word. Yes it’s about creating connection, generating awareness and raising profile. But when used correctly, such an understanding can protect you from the rain, wind and sun.

Some organisations need to keep marketing internal and have a level of support from an external agency. However, for the majority of organisations, outsourcing marketing is a no-brainer.

According to Indeed, the average salary for a Marketing Manager is £40,284.00 in the UK, in 2024. If you are a CEO, MD, FD, you subsequently need to support that Marketing Manager with the salary of a Marketing Exec, which according to Indeed, the average salary is £28,621.00 in the UK, in 2024. Not forgetting the equipment, subscriptions, and other costs. With a small buffer, the company spends £100k a year on salaries.

Good Marketing Managers and Marketing Execs are worth their weight in gold, but they can’t weather every storm under the “umbrella” – why? Because nobody can, but they will typically be great communicators, leaders and organisers.

Umbrella of benefits working with a marketing agency

Employing a Holistic Approach

Whilst the Marketing Manager and Marketing Executive are the heartbeat and vision of the marketing strategy, they need support with SEO, Videography, Photography, Graphic Design, Animation, Website Design, Social Media among other key services.

Companies can’t justify employing one person in each of those areas of expertise, and unfortunately nobody in the world can do all of that…which answers the question of why work with a marketing agency.

Opting for Marketing Agency Support

GIANT provide the complete outsourced marketing solution, meaning clients have access to a team of graphic designers, SEO experts, PR gurus, animators, videographers, web designers and creative social media experts to assist them…all of which is at a fraction of the cost if they were to employ these skills. So much so, that clients view this as an investment because they always receive a positive return on it.

Imagine starting the New Year, calendar or financial, with a strategy day. A day where a team of experts dedicate a day to work together on the business, discussing openly and honestly what you love about your marketing. Sometimes interrogate what hasn’t worked, but also consider things you would like to try. To test and measure because you have been inspired by another business, maybe from your sector, or maybe a completely different sector?

Complement this with a website and SEO audit, a competitor analysis, a branding session and a business development brainstorm. This could actually be one of the most productive days you have had “on your business” – and GIANT deliver this exercise, which is followed up with a carefully developed marketing plan. Providing you with the recipe to deliver your marketing and business goals for your new year.

Yes, there will be an option to engage with GIANT to help deliver this, but some of the plan will be internal resource. The external source could be suitable for GIANT to deliver, but if it is not, we’re transparent enough to express the reasoning…why?

It’s because our Senior Leadership Team have over 150 years of experience in marketing and communications. We care about our reputation and we love content marketing, so it is not in our interest to work with companies where we can’t make a difference.

If there’s one thing to take away here, take the time to interrogate your marketing approach for the coming year. If you’re ready for a new perspective and want to discuss working with GIANT, or learn more about a Strategy Day in 2025, contact with ellie@gogiant.co.uk or call 01604 250900.