Digital marketing is a fast-paced and changing field, designed to meet the needs of both businesses and consumers. As the digital age grows, we see quick advances in technology. There is also a greater need for faster solutions to the daily challenges that consumers and businesses face.

Therefore, this generation of marketeers must stay on top of the constant transformation of digital marketing trends. This helps them target their audience more efficiently and achieve the optimum marketing strategy.

2025 digital marketing trends

The Normalcy of AI

In 2024, we noticed that AI became popular among marketers and designers. In 2025, we expect this trend to be the new normal.

Brands will extend their artificial intelligence (AI) successes with new opportunities to target potential customers. Using content and advertising personalisation to provide the perfect solutions for consumers’ ongoing challenges and needs.

This year, businesses will work to improve operations. They want to enhance customer experiences and will use advanced automation and decision-making tools. This will give marketers more accurate data in the future.

Search By Social Media

The way we use social media has changed. About 75% of consumers now use social platforms to search for brands and information. They prefer this over traditional search engines we used to trust.

Social media users are responding well to engaging content created by other users. Many find this content more relatable when looking for product reviews and suggestions.

Marketeers will need to uplift their social strategy to promote company products and services better. Organic advertising, short videos, and keeping up to date with content trends will help improve search success in social algorithms.

Video Content Is Still King

Short videos are popular on social platforms like TikTok. This shows that video content is a top marketing strategy for brands. This year we envision marketeers creating more dynamic digital content through virtual video formats such as live streaming, webinars and tutorials.

Interactive Consumer Content

Gone are the days of static graphics and one-dimensional advertising, brands are elevating their marketing techniques with more engaging content. As consumer attention is becoming increasingly harder to capture, marketeers will need to entice them to make purchases through interactive content and adverts. This includes virtual product try-ons and placements, personalised quizzes and customisation tools to help increase dwell time and encourage consumers to complete the purchase journey.

Employee Generated Content

current digital marketing trends

As brands continue to prioritise authenticity to encourage loyalty from their customers, we can expect to see more employee generated content trending within the marketing sphere. Not only is EGC cost effective, it generates stronger human connections with audiences through personable content creation, that alternative marketing methods are often missing.

With fulfilled employees being in the spotlight across the company’s social media platforms, the genuineness that is shown from the brand creates a positive reputation, giving customers a strong reason to support the company and trust in their company values.

Strategising Shoppable Content

As social media takes on eCommerce by storm, shoppable content has become a fast favourite for consumers to purchase goods and services. From the growing successes of social shopping, brands will continue to direct their strategy by targeting social media users through organic and relatable advertising, video and photo content with a seamless purchase journey.

In conclusion, there is a recognisable amount of engaging marketing trends that display various forms of intractability, disruptiveness and authenticity across multiple genres of content. With the consumers trust and enjoyment at the forefront of marketeer’s strategies for this year to help build those vital relationships between the customers and the brands.

If you’re looking to amplify your marketing strategy in 2025, we offer a range of tailored services to help boost your brand, simply get in touch with our expert of GIANT marketeers.