Search engine optimisation (SEO) can sometimes be an overlooked strategy when devising your marketing campaign. If you spend time and effort on SEO, you can boost your organic traffic and online visibility. This can lead to more sales and profit.

SEO can be complex as it involves closely monitoring fluctuating trends. Google uses over 200 ranking factors in its algorithm. Thankfully, there are agencies with expert SEO specialists who can take care of this work while your business reaps the benefits.

SEO outsourcing means hiring outside freelancers or agencies. They can help with keyword rankings, on-page optimisations, SEO audits, UI design, link building, and SEO strategy. This way, you don’t have to spend extra time or money on hiring and training in-house staff.

Benefits of outsourcing SEO

Why outsource SEO? Having your SEO managed by an external team means you can depend on receiving quality service from objective professionals who understand the nuances of SEO. Agencies will also have access to premium SEO tools and software, saving you money on purchasing licenses or training for these systems, delivering faster, high-quality results.

SEO outsourcing services for businesses

Outsourcing means you can have multiple experts working on a range of SEO tasks, including:

  • On-page SEO (title tags, meta descriptions, header tags, internal linking)
  • Off-page SEO (link building, guest blogging)
  • Technical SEO (website performance and visibility)
  • International SEO (translations, optimisation for foreign search engines)
  • Local SEO (boosting local content and reviews, such as Bing reviews)
  • Content SEO (researching and developing existing content)

How to outsource SEO

To achieve the best results from SEO outsourcing, there are a few factors to consider. Firstly, consider which aspects of SEO you want to focus on and your goals when optimising this. Research successful and reliable agencies or freelancers with good client testimonials who can achieve your desired outcome.

Make sure the company’s approach matches your business ethics. It should not use SEO in a way that harms user experience or drives away potential customers. Remember that the company will need access to your website and customer data. Therefore, it’s important to ensure they are trustworthy.

Discuss the agency’s plans, timelines, and costs. This way, there will be no surprises. Stay in close contact with the SEO team to check results and make changes if needed.

Overall, outsourcing your SEO can be a cost-effective, efficient, and a highly beneficial way to get your business noticed online by as many people as possible.

Learn more about the SEO outsourcing services that GIANT offers and how we can support your business goals.