In today’s world, video ideas and content is the most popular way for people to consume information and it will continue to grow.

Video content pulls in engagement on social media, something that every business should consider implementing into any marketing plans.

But what videos should you create? Here is a list of six video ideas that you can use to push your brand out there even more.

Customer Testimonials

A customer testimonial video is having one of your clients talk about working with your company, sharing their experience with your brand. These are great to have on your website to show potential new clients how you can benefit their company.

Showreels

A showreel is a video portfolio all your best work moments that show you and your company in the best possible light. Using your most recent clips or work, show the best videos that represent you as a company, person or brand.

Product demos

A product demo video shows people how your product works and why they should find out more about buying it. It’s good to consider highlighting key points about your product in the video, so that the audience have all the information they need.

Meet the Team

These videos are great to have on your website. Anyone who is looking to work with your business gets the chance to see who they will be working with and gets to know a little bit more about them.

This video idea is a great way to showcase your staff. To see what value they bring to the company and what makes them different.

Tip videos

Another fantastic video idea is tip videos, these are a great bit of content to use and get a lot of engagement. These can be done either weekly or monthly depending on the amount of tips you create. The tip videos are all about getting across how your product or services can help solve problems for the audience. If you’ve got a lot of industry knowledge that you can share, then these are definitely a good option to consider.

Behind The Scenes (BTS) videos

These videos are all about showing the audience the depth of work involved in the making of your project. This allows them a deeper understanding and appreciation of your work.

BTS videos are great for social media as they are normally shorter, entertaining and more informal.

Want to talk about how GIANT can add video into your business strategy? Contact us on 01604 250900.