No matter the size of your business, having a strong marketing strategy is crucial if you want to improve brand recognition and business growth. While small businesses may be unable to invest in a big, expensive marketing campaign, there are multiple affordable avenues that can effectively help bring in new customers.

Small Business Marketing Advice

As a small business, you should optimise your marketing plan to ensure you are spending money in the right areas. Ensure you have a clear target demographic and set clear goals which you want to attain by a certain time. This could be building an email list of a certain length, increasing revenue, or gaining a specific number of followers on social media.

In your marketing campaigns, emphasise the positives of buying from a small business over a large conglomerate. Many people like knowing their support is making a difference, instead of being a drop in the ocean. If you employ good business practices and are eco-friendly, promoting this can make you stand above these larger competitors and appeal to customers who prioritise ethics when buying.

Marketing Ideas for Small Businesses

small business marketing tips

It is a good idea to build strong connections within the local community. Join networking events, create a Google Business profile, sponsor local sports teams and partner with other small businesses. Hand out and display business cards and encourage people to spread the word about your business. This could be through referral discount schemes or local campaigns/competitions.

As well as appealing to the surrounding community, online marketing can help you attract customers from all over the world. Develop a strong social media presence; post customer testimonials, educational content, and interact closely with your audience to build up trust and reliability.

Also, implement search engine optimisation (SEO) strategies into your website to attract prospective customers. Email marketing can help you directly reach your audience and encourage them to repurchase from you. Offering discounts for signing up can tempt people to join your mailing lists.

At GIANT, we can help promote businesses of all kinds and sizes. For small business marketing support and advice, get in touch with the team by emailing info@gogiant.co.uk or by calling our office on 01604 250900.