Here’s what we did

1

Discovery and Definition

Consultation

Brand strategy

Brand proposition

Clientele research

2

Design Development

Creative concepts

Brand engagement

Messaging and tone of voice

Content creation

Digital expression

Print design

Art direction

3

Delivery

Brand guidelines

Logo design

Colour scheme design

Website design

PR Media outreach

Printed advertising

Signage

Merchandise

West Nine offers high-end property construction services, and their sister company West Nine Studio provides elegant interior design for prestigious clientele. They recruited us to give Construction a full rebrand and Studio a brand update worthy of the luxury market they operate within. With a new logo, website, printed materials, and more, we outfitted West Nine with a style to complement their lavish projects.

Our rebrand provided a premium feel to the brand. Customers feel they aren’t just being given a service, but a luxury experience. Our work allowed the client to confidently take the reins and strive within a competitive and up-market industry.

GIANT conducted extensive research on West Nine’s existing clientele, competitors and core services to create a cohesive brand identity that reflects the business. We devised a range of options and design iterations, working closely with the client to create a bespoke new logo, colour palette and guidelines. This positioned West Nine as the sophisticated leaders they are within the industry.

We also developed a brand evolution for West Nine Studio. In the interior design industry, trends are constantly developing and evolving – requiring designers to be reactive. We worked with West Nine Studio to develop an updated logo, guidelines and collateral. This created a strong brand identity with flexibility for ever-changing trends.

Following our redesign, we created a comprehensive suite of collateral materials. From foiled business cards to portfolio brochures, feel and finish were paramount in establishing the brands’ market presence. We also conceived, designed and built a brand-new website for West Nine Construction with full sitemap and structure support. We explored a solution which offered exclusivity and matched the prestige of West Nine’s property design services.

Thank you so much for your hard work and creativity. The team and I are so impressed and we really enjoy working with you guys.

Kym Robson

Managing Director at West Nine Construction