EMW Law

EMW is a law firm based in Milton Keynes, Northampton, Watford, London, and Brighton who aims to provide clients with tailored results-driven advice. Law can often seem intimidating, complex and jargon-packed, so our team sought to demystify it. Our aim was to display EMW as trustworthy, accessible, and professional.

We provided EMW with a strong and distinctive rebrand to help simplify and structure law for clients.
We designed a mountain motif accented with bright colours to make the branding classy and appealing. This made EMW stand out from their competitors. Our new brand guidelines provided a cohesive style, and we also provided additional branding for acquired companies. This made mergers seamless for the EMW brand image.

We supported this bold new look with marketing collateral. We designed and printed division brochures, edited photos, social media assets, advertising flyers, pull-up banners, print media advertisement and large format digital adverts which were used around MK Dons Stadium. We’ve also run PPC campaigns, for Employee-Ownership Trusts and for their new service products ‘Certitude.’

Our successful rebrand introduced many new clients to EMW. Our PPC campaign achieved the highest impression share in the category and geographical territory. Their new branding is cohesive and professional – a necessity for a corporate law firm – but also showcases their unique and approachable brand identity.