West Nine
We put on our hard hats and built a whole new brand identity for this luxury construction company.
The brief
West Nine offers high-end property construction services, and their sister company West Nine Studio provides elegant interior design for prestigious clientele. They recruited us to give Construction a full rebrand and Studio a brand update worthy of the luxury market they operate within. With a new logo, website, printed materials, and more, we outfitted West Nine with a style to complement their lavish projects.
Here’s what we did
1
Discovery and Definition
Consultation
Brand strategy
Brand proposition
Clientele research
2
Design Development
Creative concepts
Brand engagement
Messaging and tone of voice
Content creation
Digital expression
Print design
Art direction
3
Delivery
Brand guidelines
Logo design
Colour scheme design
Website design
PR Media outreach
Printed advertising
Signage
Merchandise
Our approach
GIANT conducted extensive research on West Nine’s existing clientele, competitors and core services to create a cohesive brand identity that reflects the business. We devised a range of options and design iterations, working closely with the client to create a bespoke new logo, colour palette and guidelines. This positioned West Nine as the sophisticated leaders they are within the industry.
We also developed a brand evolution for West Nine Studio. In the interior design industry, trends are constantly developing and evolving – requiring designers to be reactive. We worked with West Nine Studio to develop an updated logo, guidelines and collateral. This created a strong brand identity with flexibility for ever-changing trends.
Following our redesign, we created a comprehensive suite of collateral materials. From foiled business cards to portfolio brochures, feel and finish were paramount in establishing the brands’ market presence. We also conceived, designed and built a brand-new website for West Nine Construction with full sitemap and structure support. We explored a solution which offered exclusivity and matched the prestige of West Nine’s property design services.
The result
Our rebrand provided a premium feel to the brand. Customers feel they aren’t just being given a service, but a luxury experience. Our work allowed the client to confidently take the reins and strive within a competitive and up-market industry.
Thank you so much for your hard work and creativity. The team and I are so impressed and we really enjoy working with you guys.
Kym Robson
Managing Director at West Nine Construction
Want results like these?
Tell us what you’re planning and we’ll show you how GIANT can help.
