This week, LinkedIn announced three new ad objectives as options in their ‘Campaign Manager’: brand awareness, website conversions and job applicants. LinkedIn first introduced a new integration with Google Campaign Manager in October last year. This integration allows marketers to better manage their LinkedIn ad performance alongside all their other campaigns. Given this is less […]

Mental health awareness month. 13th-19th May 2019 marks mental health awareness week, hosted by The Mental Health Foundation. Mental health is something that’s being talked about a lot more often (which is a positive step in the right direction) however, it still remains as something some people shy away from talking about. Approximately 1 in […]

Augmented Reality (AR) has recently been blowing up in the world of digital marketing. We take a look at how companies are using it to their advantage. What is AR? Let’s start with the technical jargon. Augmented Reality is a technology that superimposes a computer-generated image on a user’s view of the real world – […]

It’s a feature that’s been out for a few years, but are you using it? Instagram Stories – a feature that Instagram introduced in August 2016. It was definitely a feature that was a bit of a slow burner with many people not liking the very obvious similarity to another social media platform, Snapchat. However, […]

Whether driving sales for clients or raising brand awareness, an omnichannel marketing strategy is key in today’s digital age. Engaging with potential customers across a number of communication channels is critical to delivering results, achieving sales and helping create positive user experiences. As a leading Northamptonshire-based marketing and public relations agency, Rocket’s results-driven with transparent […]