Tone of voice guidelines are important to consider when developing your marketing campaign. They help you establish a strong brand identity. When your brand has its own personality and acts like a person, it can better connect with your audience. This helps build trust and loyalty. To reliably achieve this, you should create clear tone […]
Branding outsourcing is when you hire an agency or freelancer to design new branding materials for your company. This can entail logo design, web design, content creation, graphic design and more. Benefits of Outsourcing Branding There are many benefits to outsourced marketing services. Upgrading your corporate branding can help your business stand out, drawing in […]
Your website is the online face of your business. Therefore, it is important to ensure it reflects your brand identity and provides an enjoyable user experience (UX). If you are considering a website rebrand, here are some things to consider. Set your intentions Firstly, it is good to do some research and learn what it […]
Considering whether strategy days are worth the time and expense? When properly planned and executed, strategy days can be very beneficial for your business. Strategy days allow you to focus on spearheading advancement and development for your business instead of letting it stagnate. They also provide the opportunity for your team to work together creatively […]
Storytelling doesn’t just belong in media and fiction. It can also be a valuable tool in devising your marketing campaign. Telling a good story through advertising makes your campaign eye-catching, memorable, and successfully unique. What is storytelling in marketing? Storytelling in marketing involves selling your product or service using a narrative structure, rather than facts […]
