To rebrand or not to rebrand, that is not the question. Branding should be a keystone of your strategy. It is how your business can command real ownership of a powerful, pertinent and unparalleled market status that delivers measurable commercial impact. When it comes to a company or product, branding isn’t just one thing, it […]

When Pokémon Go released in July 2016, the full potential of the scale and impact that augmented reality applications could have on our smartphones was realised. Within a week it had already been downloaded over 15 million times and was a global phenomenon. But this was just the start for Augmented Reality. Fast-forward to September […]

I started my work experience at Rocket a mere month ago. I was hoping to learn and develop my marketing and industry skills from a group of experienced professionals. Fresh out of my second year studying at business at Bournemouth University, I was eager to see what career my degree would take me to. However, […]

Responsive marketing is an art form in today’s landscape, and the successful campaigns can easily go viral. The technique involves latching onto a current event or trending story to create a relevant piece of content that ties the brand to the event. One champion brand that seems to have mastered the concept is Ikea. Over […]

In recent years LinkedIn has been growing in popularity as more people are forming online social connections and sharing information. For those of you not familiar with the website, LinkedIn is a social networking site specifically for the business community. It allows people to share their employment and educational history and their skill set. In […]