Both Google ads and Meta ads can be a great way to improve brand awareness, drive new leads, and increase ROI. They each also have inbuilt tools to help you manage and adjust your ad campaign and budget your marketing funds effectively. However, Google and Meta ads have certain pros and cons which will make them better suited to different businesses.

Are Google ads worth it?

Yes – Google ads allow you to take advantage of the world’s most popular search engine and have your ads appear above organic search results for specific keywords. They work with a pay-per-click (PPC) model, meaning your cost is directly correlated to the success of the advert.

Google has an extremely vast userbase, but by doing accurate and specific keyword research you can target users who are specifically looking for the products or services you provide, including just those based locally. You can also have your ads appear on other Google services like Google Play, Maps, Images and Shopping. Google ads management services can provide you detailed analytics on the success of your ads and give you targeting options to adjust your ad campaign.

google ads vs meta ads

However, there is a lot of competition on Google, not only with other ads but also organic results. It is important to produce high-quality and relevant ads, as this also influences the reach your ad is likely to receive. Google ads are most effective at securing purchases from users already intending to buy, but Meta ads tend to be more effective at improving brand awareness.

Are Meta ads worth it?

If your business targets a young demographic and is interested in increasing brand visibility, Meta ads are a great idea. Meta is a company which owns several social media sites, including Instagram, Facebook, WhatsApp, Messenger and Threads.

Meta ads can help target a specific audience through their online behaviours and interests. This means you can target the type of people who are likely to be interested in your business instead of those just looking for a specific product or service. These ads help make users aware of your brand before they are intending to purchase, helping you to build credibility and remain on customers’ radar.

The Meta Advantage+ Placements also help you to manage ad campaigns across all their platforms and see where it is performing best, allowing you to adapt accordingly.

While you can reach a wide demographic with Meta, more people use Google. This could mean you are isolating part of your target base, especially those who of an older generation or those less likely to use social media. It also does not rely on keyword searches, meaning it can be more difficult to target people trying to find a particular product or service.

Ad creatives will receive the most benefit from including both Google and Meta ads in their marketing campaigns. The distribution of your budget across these platforms should depend on your marketing needs and the nature of your business.

For information on how GIANT can help you with your ad campaign, get in touch by calling 01604 250900 or email info@gogiant.co.uk.