By incorporating both search engine optimisation (SEO) and pay-per-click advertising (PPC) into your marketing strategy, you can boost your brand visibility, drive traffic and attract the right customers. Both SEO and PPC are effective on their own. However, using them together can give you the best results.

SEO and PPC management 

seo and ppc services
Both SEO and PPC could help improve your marketing strategy and click-through rate (CTR).

SEO involves analysing target keywords and improving your site health to generate organic traffic to your website and rank higher on search engine results pages. SEO focuses on improving brand awareness and credibility. It is good for reaping results over a long period and generating free, sustainable traffic.

PPC produces immediate but temporary results compared to SEO. PPC refers to paid placements such as Google Ads, which push your brand to prospective customers and reach people who are already looking to buy. PPC allows you to target your ads to a specific demographic at set times so you can reach the users most likely to be interested in your product or service.

How do SEO and PPC work together? 

Paid search ads only last while you are funding them, so it is crucial to have a long-term strategy in place to support your PPC advertising. With both marketing avenues, you can also collect stronger data analytics, which can more accurately inform your marketing campaigns and allow you to target future pay-per-click (PPC) ads to more specific demographics.

PPC allows you to analyse keyword performance by seeing which ads get the most clicks, and then this can feed your ongoing SEO campaign. With good SEO site health, potential customers who find your site through PPC are more likely to explore and buy.

To learn more about how GIANT can help you with your SEO and PPC campaigns, contact our team by email info@gogiant.co.uk or phone 01604 250900.