For many small businesses, local customers form the majority of their clientele – especially brick-and-mortar stores, restaurants, and businesses offering in-person services. Even if you offer online or remote services, prioritising local marketing can be a great idea to attract new customers.

What is local marketing?

Local marketing refers to a marketing strategy which specifically targets customers residing in the vicinity of your business location. This can include both physical and digital marketing approaches.

People often enjoy supporting local businesses, and it can be far easier to generate a stir about your business within a local community, as well as garner regular customers.

Digital marketing examples

local marketing
A local marketing strategy specifically targets customers residing in the vicinity of your business location.

To appeal to a local audience online, consider buying Google ads tailored to a target audience of people in the surrounding area. In your ads, mention your location as well as your business name so people know you are nearby.

Employ local SEO marketing services to improve your online visibility and include terms that people in the local area are commonly searching.

Creating a Google Business Profile can easily allow potential customers to find your business and view pictures, see reviews, check opening hours, and contact you. Also ensure you maintain an online presence, such as through social media, to connect and engage with the local community and build strong relationships.

Physical local marketing examples

Using a combination of online advertising and physical marketing will optimise your reach. Distribute business cards, flyers or brochures as part of a direct mail campaign, place them at your physical location, or post them in local areas with high footfall (but check you have a suitable license or permission for this).

Implement loyalty cards or referral incentives such as discounts or free products to encourage customers to come back and bring their friends and family.

Lastly, get involved in the community by sponsoring a local team or event, attending networking events, setting up a stall at a local market or fair, or putting an ad in the local paper.

At GIANT, we can help spread the word about your business to customers near and far. To learn more, contact our GIANT team by calling 01604 250900 or email info@gogiant.co.uk.