In the ever-shifting digital marketing landscape, we’re peeling back the curtain on the latest acronym to hit the block: PEO, or People Engagement Optimisation. Now, before you roll your eyes and grumble, “What do I have to do now?” hear us out. This isn’t about hopping onto the next trend; it’s about understanding why Google is now eyeballing PEO alongside the tried-and-tested SEO.

People over pages: The new digital mantra?


Search Engine Optimisation has long been the backbone of digital visibility. A world where keywords are kings, and backlinks are the backbones of top spot-filling sites. However, the winds of change are coming and there’s a whiff of something new – it has the smell of REAL live people no less. Yes, PEO is the fresh prince at the party, focusing on human engagement rather than the robotic algorithms we have as a team spent years mastering. It’s a strategy that’s less about pleasing the Google gods and more about delighting flesh and blood mortals who click, scroll and breathe real life. Back into the hands of old-school real-life marketeers, like ourselves, who understand good old proper hard graft and the human psyche.

Here lies the sceptic’s stance


While PEO positions itself as the new darling of the digital dancefloor, we at GIANT like to pause and ponder – isn’t this just good old-fashioned marketing donning a digital disguise? Engagement has always been the pulse of any successful business endeavour. So, is Google telling us something new, or is it simply repackaging the obvious in a shiny new wrapper?

The Irony of Innovation or the Evolution of Interaction?


For our wide-ranging mix of B2B and B2C marketing clients, this new focus on PEO may sound like a breath of digital fresh air, or it may all appear to be the huff and puff of a wolf in sheep’s coding. Google claims PEO is the key to unlocking genuine customer connections in a world fatigued by keyword-stuffing and SEO gaming. Yet, is it not merely a call to return to the core principles of what makes a business great… people?

The benefits it boosts: Weighing PEO on the GIANT scales

We aim to be GIANTS in our field and tower above the fluff. PEO promises to gauge the temperature of genuine engagement, to take the pulse of how people interact with your brand. If Google is pushing People Engagement Optimisation to the forefront, it’s because user experience has become the heartthrob of the world wide web. For our clients, this could mean a pivot to creating more meaningful content, immersive experiences, and genuinely interactive journeys that resonate with their audience on a human level. Is it truly revolutionary? Is it just marketing common sense repackaged for a digital dawn?

The GIANT Verdict


At GIANT, we’re not swayed by every nuance and insinuation of every new magical digital formula. We stand tall, our feet firmly planted in our results-driven creativity and commercial thinking. Whether it’s SEO, PEO, or any other acronym that may roll out of the Google jargon juggernaut, we remain focused on what truly matters – crafting compelling stories that turn browsers into buyers, window-shoppers into brand evangelists, and casual clickers into trusting customers.

So, while we keep a watchful eye on People Engagement Optimisation, we’ll continue to champion what has always made sense: genuine, engaging, and GIANT-sized brand experiences that capture hearts and open wallets. That’s the GIANT promise – real-world experience, common sense and the straightforward stuff that makes digital marketing truly magnificent.

Do you have a hunch that your brand needs to be more human? Come talk to the GIANTs. We’re ready to discuss SEO, PEO, and anything else under the digital sun that will elevate your brand from the ground up and elevate it way above the competition.