Social Media: Option 1

Social Mentoring and Monitoring

House in order – review current profiles and update all bio information, cover images and profile pictures to ensure everything is consistent and search optimised

Review current content and give suggestions on how to update and cater to your audience with more engaging direction

Suggested posts and topics – provide 1-4 example posts that we recommend to use as templates on your profiles which will help with engagement and likes

Advice on when to post to help best engage your relevant audience

Creative ideas and recommendations for campaigns including competitions, special offers, giveaways, engagement posts and video content – this will give new followers a reason to engage with your pages and to keep existing followers coming back

On-hand Account Executive to give ongoing advice, recommendations and ideas on post copy, images, video content and sharing across all profiles

Social Media: Option 2

Social Mentoring, Monitoring and Planning

All details in Option 1+ Plus:

Full profile audit and updates to profile – identify the key channels for communication and generate maximum sales via Social profiles

Create suggested generic content plan for existing social profiles including copy, images and campaign promotions; competitions, industry news, customer reviews, special offers – provide 8-10 posts

Source and resize images to complement content

Direction on how to target new audiences and gain followers to your profiles – including basic social advertising and boosting recommendations

Recommendations for engaging content for boosted posts to target new followers within social advertising guidelines – based on objectives

Social Media: Option 3

Social Planning, Management and Training

Including targeted advertising (budget to be agreed)

Initial 3 months with the intention of proceeding with Option 1 or 2 long term and taking majority of the social planning and management in-house with Social Mentoring and Recommendations from Rocket

Option 1+2 plus:

Create a full month’s content plan based on events and activities agreed with the client – plus example content and planning for competitions, promotions etc to increase engagement

Schedule and activate the agreed content plan – we will work together to ensure all areas are covered and content is correct at time of publishing to engage the audience and provide relevant news to followers

Trend research including hashtag analysis to target relevant audience growth

Video, animation and GIF creation as part of the content plan – video content is proven to be more engaging and will help to grow audience and likes

Advice on audience management including how to respond to user comments and messages where relevant, engaging with users and driving new customers to your brand page – this will all be covered in training sessions to allow for this in-house

Audience research and targeting: driving brand awareness to the right customers – using Facebook targeting and campaigns we will demonstrate how to grow your audience and provide the results in monthly reporting

Paid boosting and advertising across social channels to promote brand profile growth (subject to budget)

Promoting relevant products within the content and engaging customers to increase sales and shares – more shares across our social will help to improve customer reach

Engagement with other groups and users to increase reach

Monthly meeting with the client to include Social Media Training and Mentoring, sharing new creative ideas to help grow the social channels and engagement and one on one education to show the team how everything is undertaken and how to manage the profiles internally