I have worked across a wide range of industries including financial services, retail, insurance and not for profit organisations to name a few. I achieved a diploma from the Institute of Direct Marketing (IDM) which has underpinned my experience in direct marketing and enriched the work I produce. Over the decades I have gained exposure to the whole marketing mix enabling me to develop a holistic approach to marketing and the development and execution of strategic marketing and communications plans. I have worked with a wide range of business covering both B2B and B2C.