Many of us have blogs to thank for when we’re stuck in a jam or need some insight. Whether it’s figuring out how to fix a broken appliance or finding the top 10 face washes for sensitive skin, blogs can provide you with expert advice no matter your problem. But they aren’t just helpful for consumers – blogging is great for businesses that want to build trust, improve their brand awareness, improve their SEO, and generate organic traffic.

Benefits of Blogging for Business

Business blogging

Blogging isn’t just a way for you to connect with and update your audience, it also allows you to provide valuable content and position yourself as an authority within your sector. This can mean that people begin to subconsciously perceive you as a reliable source and may be more likely to choose to buy from you over your competitors.

Creating blog content is important for SEO strategies. They help generate traffic and improve your ranking and online presence on search engines. Blogs for business have a long lifespan – especially if they are updated regularly, and can continue to generate clicks for years after they are first published. Businesses that write blogs on average receive 55% more website visitors and achieve 67% more leads than those that don’t, making them a game-changer for improving your SEO.

Business blogging lets potential customers learn about your company and products. It also helps them understand your brand style. For example, an informal and casual blog with pop-culture references suggests you are a fun and down-to-earth company that likes to connect with its audience.

Tips for Business Blogging

  • When blogging, choose topics that are relevant to your business and niche enough that you aren’t competing with as many other businesses.
  • Create high-quality pieces of content and include keywords that many people are searching for to boost your search rankings.
  • Remember to be patient. Most companies do not see a positive return on investment until they blog consistently for 6 to 12 months.
  • Include blogs on a range of topics to increase your chances of answering someone’s query.
  • You can also share your blog posts on social media. This will help drive more traffic to your website, and they’re easy social media posts to schedule into your content calendar.

To learn more about our superior SEO and blogging services, contact our GIANT team by calling 01604 250900 or emailing info@gogiant.co.uk.