Many of us have blogs to thank for when we’re stuck in a jam or need some insight. Whether it’s figuring out how to fix a broken appliance or finding the top 10 facewashes for sensitive skin, blogs can provide you with expert advice no matter your problem. But they aren’t just helpful for consumers – blogging is great for businesses who want to build trust, improve their brand awareness, improve their SEO, and generate organic traffic.

Benefits of Blogging for Business

Blogging isn’t just a way for you to connect with and update your audience, it also allows you to provide valuable content and position yourself as an authority within your sector. This can mean that people begin to subconsciously perceive you as a reliable source and may be more likely to choose to buy from you over your competitors.

Blogs are crucial to SEO strategies as they generate traffic and allow you to rank higher on search engines. Blogs for business have a long lifespan – especially if they are updated regularly, and can continue to generate clicks for years after they are first published. Businesses who write blogs on average receive 55% more website visitors and achieve 67% more leads than those who don’t, making them a gamechanger for improving your SEO.

Blogging for business gives prospective customers the opportunity to learn about your company, products and get a sense of your brand style. For example, an informal and casual blog with pop-culture references suggests you are a fun and down-to-earth company who likes to connect with their audience.

Tips for Blogging for Businesses

  • When blogging, choose topics that are relevant to your business and niche enough that you aren’t competing with as many other businesses.
  • Create high-quality content and include keywords which many people are searching to boost your social rankings.
  • Remember to be patient, as most companies do not receive a positive ROI until they have blogging consistently for 6-12 months.
  • Include blogs on a range of topics to increase your chances of answering someone’s query.

To learn more about our superior SEO and blogging services, contact our GIANT team by calling 01604 250900 or email info@gogiant.co.uk.