Influencer marketing campaigns are becoming more popular with companies, especially those targeting a younger demographic. Influencer campaigns can help to increase brand awareness and reach a wide range of potential customers.
Social media marketing
Many people spend a lot of time on social media. Instagram has 3 billion monthly users and TikTok has nearly 2 billion users. This means that with a successful marketing campaign, you’ll be able to reach a large part of the population.
Social media is also being used to redirect to websites or sell and purchase products in the app. This makes it easy for users to learn more about the brand or buy your product.
Social media platforms also allow you to run ads which will be pushed to your target demographic. This means your ads are reaching the people most likely to be interested in your business. However, content creators can often be a more effective marketing tool.
Social media influencer campaign
Content creators work to foster trust and community with their audience. Most have a specific niche that they post about – such as fashion, sport, comedy, or makeup. By partnering with creators in your industry, you can rely on an interested and loyal audience to watch the content or go and make a purchase. Influencer videos may feature unboxings, reactions, reviews, try-ons, vlogs, events, and more.
Most campaigns involve either sponsored posts, where the influencer is paid to promote your product or service, or PR outreach, where the influencer receives a free product or service and gives an unbiased review.
If you are confident that people will like your business, free reviews can be a cost-effective strategy to build trust in viewers, as they feel they are getting an honest opinion. In these cases, sometimes the marketing influencer is given an affiliate link which gives them a percentage of the earnings from sales. This is a motivator for the influencer to get high engagement and sell your product or service.
With paid advertisements, you have the benefit of ensuring the influencer speaks positively of the business, avoiding any negative PR. They can also be asked to read a specific script or post a certain number of videos, and they will submit these for your approval before posting.
At GIANT, our marketing experts can help you partner with influencers perfect for your business and get great engagement rates. For more information, email the team at info@gogiant.co.uk or call 01604 250900.