When brands are looking to supercharge their marketing, many deliberate the option of who to hire for the job. Hiring in-house vs finding marketing agencies has long been a debate which continues to rage on. Each option offers their own unique and notable differences in comparison. So what is In-Housing Marketing? In-housing marketing means bringing […]
Winning an award is a great way to recognise and celebrate your team’s hard work. It’s also a great opportunity to demonstrate talents, improve credibility, raise brand awareness and to help attract great new talent. All ensuring you stand out from the competition. So whether they are sector-specific accolades or more generic business awards, writing […]
Compared with the amount of time someone spends looking at an advert, a well-written article or press release should, firstly, aim to engage the reader long enough for you to share a piece of news or pass on helpful advice, and, if done well, should then hold their attention while you tell them more about […]
As the long-awaited Tokyo 2020 Paralympics finally made it off the starting blocks, here at team GIANT we’re backing Team GB all the way. After a yearlong delay and the challenges everyone’s faced over the past year, team spirit has never been more important. We look at some of the best medal worthy marketing campaigns […]
This summer, worldwide celebrations took place throughout June celebrating Pride Month. Although COVID-19 has put many events on hold, campaigns online have been an essential voice and point of recognition in acceptance for the LGBTQ+ community. Here at GIANT, we look back at the top creative campaigns celebrating Pride month. Whether it’s eye-catching packaging, enlisting […]
