So we’ve reached that time of year. The Christmas cards are on the table, Christmas adverts are all over the screens in our living rooms and the even smaller screens in our pockets. We’ve decided to sift through the snowdrifts of magical marketing and have put together the UK Advent Advert Awards for 2018. Please […]

Christmas is lurking around the corner, ready to ambush us with the same catchy hits from decades ago and copious amounts of cocktail sausages wrapped in bacon. Before that however, there’s a great big sale happening because of Americans. Black Friday is anticipated to be the biggest day of spending in the UK and the […]

With the beginning of November comes the yearly debate of whether it’s too early to eat mince pies and get the sleigh bells ringing, but what we’re talking about is something a little darker and enchanting. Full of terrifying makeup and chilling costumes Halloween is yet another horrifyingly great holiday for marketers to capitalise on […]

SEO (or Search Engine Optimisation) is adapting websites in order to influence visibility in search engine results pages. Basically, higher spots on results pages attract more traffic. Standing out to reach the top spot is certainly not easy. In attempting this, we examined these common optimisation mistakes: Slow sites Above all, faster sites are favoured […]

When it comes to breaking boundaries, Channel 4 is often at the forefront of televisual change. The network’s most recent brand identity update is no different and puts them as a trailblazer of design. The whole refresh intends to unite the network’s sub-channel and achieve a consistent and cohesive brand identity. With multiple channels available, […]