Pay-per-click (PPC) advertising involves promoting your product through online ads. If you outsource PPC management, you can free up time and resources within the business, save money, and still benefit from PPC advertising.

What is PPC?

PPC is a form of advertising that allows you to pay for only the amount of attention that your advert garners. PPC adverts often appear on websites, search engines or social media, and the cost is calculated by the number of clicks generated from users interested in the product or service. Running a successful PPC campaign can require specific expertise and time. As such, many businesses choose to outsource PPC services.

Benefits of PPC Outsourcing

outsource ppc management
You can rely on a team of PPC experts like GIANT to deliver results.

If you outsource pay-per-click advertising, you can rely on a team of PPC experts to deliver a high-quality advert and utilise SEO and algorithmic tools to boost your chance of many people seeing your ad. Marketing agencies have years of experience in digital marketing, Google Ads, and an awareness of current trends, which allows your business to stay relevant and ahead of the curve. 

When managing PPC internally, you will likely have to train or hire members of staff, which can quickly become time-consuming and costly. Also, procuring relevant software licenses and researching the PPC market can lead to further delays and expenses.

However, with an external team, you can not only rely on their pre-existing skills and tools, but also benefit from their outside perspective and industry knowledge. An outsourced team can immediately hit the ground running with creating your ad and manage the process so you can focus on the business. They can also monitor your campaign performance and tweak the ad or its platforms accordingly to optimise your reach.

At GIANT, we can help manage your PPC campaign and you can watch the new customers roll in. To learn more, contact our GIANT team by emailing info@gogiant.co.uk or calling 01604 250900.