Bedford College Group
We used our marketing prowess to help this successful college group appeal to prospective students.
Here’s what we did
1
Discovery and Definition
Consultation
Brand strategy
Brand proposition
2
Design Development
Creative concepts
Brand engagement
Messaging and tone of voice
Content creation
Digital expression
Print design
Art direction
3
Delivery
Prospectus design
Social media marketing
Digital advertising
Direct mail marketing
Printed advertising
Large format media
Website assets
Campaign branding
As the largest provider of education in the South East Midlands, The Bedford College Group caters to thousands of students every year. The Group offers a wide range of colleges, courses and levels of education. Our team were tasked with creating marketing and promotional materials that appealed to people from all walks of life looking to further their academic studies.
GIANT worked closely with The Bedford College Group to create a completely new look and direction for their marketing materials.
With our extensive marketing strategy, we drew more prospective students than ever to the Bedford College Group – highlighting them as a reliable and specialised institution.
We created new campaign branding, assets, and guidelines to keep the brand professional and consistent across the institution. We refreshed and updated the photography across all subject areas across four colleges. Our team also created sleek and informative full-time prospectuses for each college, offering pagination and structure support.
Once our designs were looking top-notch, we worked to spread the word. We provided printing services, delivery, and launched a multi-channel marketing campaign to showcase the new look.
This included things such as: Digital iVans to promote open days, Direct mail, Social media marketing, Brochures, Flyers, Roller banners, Bus adverts, Large banners and Website assets.
GIANT supported us from initial ideation right through to final delivery, providing a full-service approach that made the whole process straightforward. Their team helped shape the creative direction and ensured everything was executed to a high standard. Communication was clear throughout, and their account management was consistently reliable and responsive. It’s been a positive experience working with them.
