Your website is the online face of your business, so it is important to ensure it reflects your brand identity and provides an enjoyable user experience. If you are considering a website rebrand, here are some things to consider.

Set your intentions 

Firstly, it is good to do some research and find out what it is you want to achieve with your new website design. Some things on your website rebrand checklist might be to improve accessibility, modernise your graphics, improve traffic and increase sales or profit.

  • Visual (name, logo, colours, typography, imagery)
  • Content (copywriting, blog posts)
  • Structural (page navigation, features)

Once you have ideas of the improvements you want to make, go to your current website and see where these aspects may be lacking. You can check your website analytics to see which pages are underperforming or at which page the user tends to leave the website. Find examples of websites that are successful, gain high traffic, and have your desired aesthetic in order to determine your site’s goals. 

Plan your website

Using your overall goals and intentions, narrow in and be specific about which changes you want to make. It is often helpful to begin with the overall structure of the website and then work through the pages and design, then finally embellish it with suitable copy or images.

how to rebrand a website
Knowing how to rebrand your website is important for any business.

When planning the structure, prioritise practicality and work on improving goal conversion rates. Make sure your users know how to access different areas of the site easily. Including a search bar can also improve site navigation. Having a clear and logical structure creates a more enjoyable user experience and improves google analytics. This means it will bump up your website in search engine rankings.

Choose a website design that reflects your brand identity and clearly displays the services you offer and your unique selling points (USPs). When writing your copy, again align with your brand image and ethos. Producing informational blogs or related information to the business industry can help generate organic traffic to your website and improve your search engine optimisation (SEO).

Building your website

Building a website in-house often requires using a content management system. These can sometimes require licenses or subscriptions but can produce professional websites without needing to understand code or graphic design.

Once your website is built, it is a good idea to have people test it to ensure it is functional, the links all work, and the structure is intuitive, before making the website live. Continue to monitor your analytics and use systems like Google Search Console to further improve your SEO.

Building a website can be a time-consuming endeavour, but it often has high payoffs for your business. If you would like a rebrand but do not have the means to organise it in-house, you can hire a marketing agency to handle the research, planning, building, and SEO instead. Learn more about GIANT’s website rebranding services.