Here's Why Podcast should be Part of Your PR Strategy

Listen Up, Here’s Why Podcasts Should be Part of Your Outreach Strategy

The number of podcast listeners has seen an exponential rise in recent years. So much so, Ofcom reported that 7.1 million UK listeners were engaging with podcasts on a weekly basis in 2019. Not to mention this figure continues to grow as more genres are emerging whether it’s a new self-help serial, a laugh-out-loud comedy […]

Lovibond Social Media

GIANT started working with Lovibond in 2019. For over 130 years, Lovibond has been a leading manufacturer of water quality and color measurement products. They focus on providing analytical solutions that are designed to simplify analysis and provide users with accurate results in the laboratory, out in the field or online. Lovibonds unique product offering […]

Razor Ruddock

We have been working with Razor, for a number of years, assisting him with social media support, personal appearances and brand ambassador roles. We create topical posts and videos for Razor to film for his social media channels and manage the posting, analytics and interaction of his profiles. Working with such a colourful celebrity, we […]

Following the Digital Footprints

Following the Digital Footprint – Understanding Your Target Audience

Great marketing isn’t just about the quality of the content you’re offering. If you want to have considerable success, it’s about visualising your target audience and understanding what makes them tick. Appealing to your most engaged audience certainly isn’t anything new. It’s a type of thorough thinking that continually applies to all strands of marketing […]

Google and Dominos Collab on Pixel 4 for Influencers

In Google’s latest campaign, they have collaborated with pizza brand Dominos and popular social Influencers to help promote their new phone – the Pixel 4. They selected around 50 Influencers to receive a free domino’s pizza that comes with a ‘Premium topping’ the Pixel 4 phone. Google’s thoughts here are to show off how hands-free […]