Whether driving sales for clients or raising brand awareness, an omnichannel marketing strategy is key in today’s digital age.

Engaging with potential customers across a number of communication channels is critical to delivering results, achieving sales and helping create positive user experiences.

As a leading Northamptonshire-based marketing and public relations agency, GIANT’s results-driven with transparent deliverables designed to meet clients’ varying objectives.

Omnichannel marketing is a must for GIANT’s marketeers whether we’re working on a brand refresh or impactful marketing strategies.

A marketing cross-channel content strategy approach aims to share key messages via the maximum possibility of channels, creatively casting the net as wide as possible via plentiful platforms to encourage engagement with consumers.

Marketing agencies adopting multiple mediums regularly utilise social media and digitally diverse channels to enhance engagement. While interconnecting every channel engages customers and audiences at a holistic level, ensuring a positive experience when it comes to a client’s brand or service offering via a plethora of platforms.

Current Marketing Trends

Trends in current customer shopping behaviour provide an insight into how habits are constantly evolving when it comes to retail activity. With consumers increasingly shopping online from mobile devices, smartphones or via brick and mortar outlets, reflecting requirements for an experience that’s seamless.

This trend is reflected in GIANT’s creative commercial approach adopting omnichannel marketing by numbers, in fact utilising the very latest multiple platforms and communication channels to drive delivery of results in everything we do. Especially viewing the experience through the eyes of the clients’ customers.

GIANT’s results speak for themselves. Whether it’s driving sales, raising brand awareness or securing coveted coverage for clients through our multi-channel marketing strategy and proactive PR.

GIANT regularly delivers measurable results working with a range of clients based in Northamptonshire, Bedfordshire, Buckinghamshire, Warwickshire, Oxfordshire, UK wide and globally. Working from a range of sectors including: automotive, property, retail, food & drink to name but a few.

Results

GIANT integrates the delivery of results into everything we do with a clear setting of targets and deliverables, regular reporting and analysis of results at a granular level.

Companies with omnichannel customer engagement strategies retain, on average 89% of their customers compared to a 33% customer retention rate for companies with weak omnichannel strategies, according to Invesp.

Marketing Week reported that 15 years ago, the average shopper used two touchpoints when buying something. Only 7% of them used more than four touchpoints regularly. Conversely, current consumers use an average of almost six touch-points with nearly 50% regularly using more than four.

In conclusion, about 55% of companies do not have a cross-channel strategy. Let GIANT help your business avoid this issue.

Words: Amanda O’Hare