Public Relations (PR) Services

Our PR team skilfully explores the media world. We find chances for you and your business to grow your reputation and brand. We achieve outstanding press coverage for our clients month after month. We do this by writing press releases and articles that editors and journalists genuinely want to feature.

What is public relations in marketing?

PR may differ from marketing, but they relate in some key ways. Both marketing and PR work on building and keeping brands.

Marketing focuses on making money. PR is about creating and maintaining stories about a company, product, or person. It also helps build a reputation for trust, authority, and other qualities.

The two disciplines are becoming closer over time, particularly in the realm of social media. Both disciplines share interests in content creation to achieve their goals, as well as working with influencers.

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The benefits of PR

Media relations

Media relations are the bread and butter of PR. Our skilled PR team keeps strong ties with many publications in different industries. They are always building new relationships in TV, radio, and digital.

All our clients have their own dedicated and proactive PR specialist. They will define goals, identify opportunities, and produce content, allowing your business to enjoy all the advantages of PR.

Crisis management

Unfortunately, sometimes businesses fall out of favour with the public or within their industry. Our PR professionals are on hand to deliver crisis management PR, no matter the scale. We have comprehensive strategies in place to protect your business’s reputation.

Thought leadership

Our experience with B2B PR has given us the ability to write as experts. We will work with experts within your organisation to synthesise their knowledge into thought leadership articles and opinion pieces.

We will also arrange for your representatives to be interviewed at expos and in the media. This will help build your business’s reputation as a knowledgeable leader in your field.

Publicity and awards

Another way of gaining reputation within an industry is to engage with events and awards ceremonies. We can help enhance your business’s credibility by entering awards on your behalf and facilitating event strategy.

Influencers relations

Influencer marketing is a powerful tool to get your business in front of a lot of people quickly. Finding the right influencers for your business can be hard.

Our expert team will research your niche on social media. We will find influencers of all sizes that fit your brand and will create PR campaigns that can greatly increase your brand’s reach.

To learn more about our PR team and how we can help your business, call 01604 250 900 or email info@gogiant.co.uk.

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