Compared with the amount of time someone spends looking at an advert, a well-written article or press release should, firstly, aim to engage the reader long enough for you to share a piece of news or pass on helpful advice, and, if done well, should then hold their attention while you tell them more about […]

As the long-awaited Tokyo 2020 Paralympics finally made it off the starting blocks, here at team GIANT we’re backing Team GB all the way. After a yearlong delay and the challenges everyone’s faced over the past year, team spirit has never been more important. We look at some of the best medal worthy marketing campaigns […]

This summer, worldwide celebrations took place throughout June celebrating Pride Month. Although COVID-19 has put many events on hold, campaigns online have been an essential voice and point of recognition in acceptance for the LGBTQ+ community. Here at GIANT, we look back at the top creative campaigns celebrating Pride month. Whether it’s eye-catching packaging, enlisting […]

The value of face-to-face interaction and the roar of a crowded room at an awards ceremony can never be replaced but, over the past year, using virtual event platforms has become a necessary process to continue celebrating the successes of your business with an even wider audience.  So, how do you successfully turn the attendees’ […]

With 2020 behind us, and the promise of a greater year all round – small business marketing is not to be underestimated. Though small businesses are not out of the woods in this ever-changing time just yet, we can finally see the forest for the trees. A world in which shoppers can experience the personal […]