Compared with the amount of time someone spends looking at an advert, a well-written article or press release should, firstly, aim to engage the reader long enough for you to share a piece of news or pass on helpful advice, and, if done well, should then hold their attention while you tell them more about […]

As the long-awaited Tokyo 2020 Paralympics finally made it off the starting blocks, here at team Rocket we’re backing Team GB all the way. After a yearlong delay and the challenges everyone’s faced over the past year, team spirit has never been more important. We look at some of the best medal worthy marketing campaigns […]

This summer, worldwide celebrations took place throughout June celebrating Pride Month. Although COVID-19 has put many events on hold, campaigns online have been an essential voice and point of recognition in acceptance for the LGBTQ+ community. Here at Rocket, we look back at the top creative campaigns celebrating Pride month. Whether it’s eye-catching packaging, enlisting […]

The value of face-to-face interaction and the roar of a crowded room at an awards ceremony can never be replaced but, over the past year, using virtual event platforms has become a necessary process to continue celebrating the successes of your business with an even wider audience.  So, how do you successfully turn the attendees’ […]

Having a piece of content go viral is the dream of every marketer. The thought of having thousands or even millions of people viewing your content is astounding, and it can take your brand to new heights. Weetabix, based here in Northamptonshire, has caused a lot of tizz on Twitter by proposing a new way […]