Greedy Gordons
The GIANT team fully embraced this leading hospitality hero and brought a fresh appetite for reimagining the brand.
Greedy Gordons’ venues range from premium pubs such as The Snooty Fox and The Red Lion, to its more unique offerings such as online store, The Cigar Shop. This diversity presented the task of leading a brand overhaul that would unite the pub group’s portfolio – consistent in style, instantly recognisable in colour, and irresistibly appealing to customers.
Here’s what we did
1
Discovery & Definition
Consultation
Brand strategy
Brand proposition
2
Design Development
Creative concepts
Brand engagement
Messaging and tone of voice
Illustration
Content creation
Digital expression
Print design
Art direction
Photography
3
Delivery
Logos
Brand guidelines
Social media campaigns
Design for print
Menu design
Employee uniforms
Website design concepts
Signage
GIANT relished the challenge and gave the Greedy Gordons brand a complete refresh, including the creation of fashionable characters to match the brand’s playful personality. You can spot their new branding on everything from impactful signage, to sleek menus and chip paper.
Greedy Gordons also made full use of our professional photography services at several of their venues to capture showstopping seafood, seriously good steaks, fresh lobster, and other wow-factor dishes.
With our support, the brand has seen social media soar, an increase in covers, engaged email marketing and our prolific PR, all having boosted customer loyalty and increasing brand awareness within the local dining community.
It’s such a delight and honour to work with such a kind and talented team as GIANT. You really all do amaze me with your ideas, and most of all your friendship and level of care as it works both ways. We respect and hold you all in such high regard.
Richard Gordon
Managing Director at Greedy Gordons
